VODKA REGIONS
Eastern Europe is the homeland of Vodka production. Every country produces Vodka and most also have local flavoured specialities.
Russia, Ukraine and Belarus produce the full range of Vodka types and are generally known to be the leaders in Vodka production.
Poland produces and exports both grain and potato based Vodkas, most of the high quality brands are produced in pot stills.
Sweden has recently developed a substantial export market for its straight and flavoured wheat based Vodka.
Western Europe has local brands of Vodka wherever there are distilleries. The base for these Vodkas can vary from grains of differing countries including grapes and other fruits in winemaking countries such as France and Italy.
The US and Canada produce non flavoured Vodkas, both from various grains and from molasses.
Asia has a small amount of local Vodkas, the best coming from Japan.
HISTORY OF VODKA
The Russians firmly believe that Vodka was created in their land. Commercial production was established by the 14th century. In 1540 Czar Ivan the Terrible took a break from beheading his enemies and established the first government Vodka monopoly. Distilling licenses were handled out to the boyars and all other distilleries were banned. Vodka production became a massive part of Russian society, the Czars maintained test distilleries at their country palaces where the first experiments in multiple redistillations where made. In 1780 a scientist invented the use of charcoal filtration to purify Vodka.
By the 18th and well into the 19th century the Russian Vodka industry was probably the most technologically advanced industry in the nation. New types of stills and production techniques from Western Europe were eagerly imported and utilized. Under a 1902 law, "Moscow Vodka," a clear 40% ABV rye Vodka made with undistilled water and without added flavourings was established as the benchmark for the Russian Vodka.
Vodka production in the current Russian Federation has returned to the pre-revolutionary pattern. High quality brands are once again being produced for the new social elite and export, while the popularly priced brands are still being consumed.
Below are some of old Russian Vodka labels used on the bottles.
Below are some of the more current innovative Vodka labels, research shows that the more innovative and eye catching the design is the better the sales figures the Vodka will have.
The Vodka I have chosen to rebrand is Vodkat, the current label design is shown below.
I did some sketches to come up with ideas for the label, as the name of the product is Vodkat I tried to incoporate a picture of a cat into the logo.
I then used these drawings and developed them using photoshop and placed them on a bottle to show how the label will appear.
The picture above shows my final design.
